About Nova Toys

A little play.
A world of possibility.

Creative, fun-filled toys for curious minds. Discover the everyday magic of imagining, making and learning through play.

Explore Our Toys Our story
Two children sharing a playful moment with colorful toys

Nova Toys is your premier destination for quality toy brands in the retail and educational markets. As a trusted distributor, we are committed to providing exceptional play experiences for children of all ages. From classic favorites to innovative new products, Nova Toys curates a diverse selection of toys that inspire creativity, spark imagination, and promote learning. Whether you're a retailer looking to enhance your product offerings an educator seeking engaging resources for your classroom or a parent that wishes to spend some playtime with his child, Nova Toys has something special for everyone. Explore our catalog and discover the magic of play with Nova Toys today. 

We are proud to be active members of ASTRA (American Specialty Toy Retailing Association) and MSA (Museum Store Association), two esteemed organizations dedicated to promoting excellence and innovation within our industry.

The joy of play

Little moments. Big imagination.

Color, create, explore — there is more than one way to play.

Room to imagine

A blank page, a new character, a story waiting to happen. Make space for children to bring their own ideas to life.

Learning through play

Build, stack, sort and discover. Explore Montessori and Waldorf playthings alongside creative activities.

Time together

Settle in for a little shared playtime. There is joy in making something, trying something and discovering it together.

Find their kind of fun

So many ways to play.

Children learning with the Kipod Math & Roll toy

Learning & Discovery

Explore Montessori toys
Child coloring a DazziL creative activity kit

Color & Create

Explore arts & crafts
Children creating and playing with a DazziL activity kit

Imagine & Play

Explore creative play